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Senua’s Saga: Hellblade 2’srelease is just around the corner, and if you’re surprised because you didn’t know, don’t worry; a lot of others didn’t either.
Marketing for this game has been super lowkey. By lowkey, I mean not even present. We did get official teasers for the game here and there, but it seems Xbox isn’t intent on going all-in on the marketing for this game, and people are starting to take notice.
Hellblade 2’s Marketing Feels Like a Letdown from Xbox
Gaming is a highly competitive market, and effective marketing can make or break a title’s success.
Unfortunately, it seems that Xbox may have missed the mark with their marketing strategy forHellblade‘s sequel, leaving a lot to be desired. The upcoming title feels like it has too little hype and anticipation just weeks before its release, despite it being the opposite around the time it was just announced.
“Can’t believe how people say this is walking simulator”: Senua’s Saga: Hellblade 2 Gameplay Demo Has Fans Waging War
Despite being in development for over six years,Senua’s Saga:Hellblade 2has seen minimal promotional efforts from Xbox.
The sparse marketing campaign saw a short gameplay reveal two years ago, followed by an official trailer at the Game Awards three months ago. Since then, there’s been little to no buzz surrounding the game.
Senua’s Saga: Hellblade 2is set to release just a little over a month away on June 30, 2025, and the window for building hype is rapidly closing.
People Are Confused About the Senua’s Saga: Hellblade 2 Marketing
Before IGN’s preview was released, just 24 hours ago, a post on the GamingLeaks subreddit came out stating that “Brand new gameplay from one of the most anticipated games of 2024” would be released the next day.
A ton of people guessed as to what game it would be, and theXbox exclusive‘s name was nowhere to be mentioned.
Will Senua’s Saga: Hellblade 2 Ever Get A PS5 Release?
Some comments across social media have pointed out how Xbox’s marketing strategy forHB2has been lackluster at best, with a few people pointing out that the game’s marketing should start by now.
What’s going on with hellblade 2? It releases next month I cannot pre order it on Xbox and I see no marketing anywhere? This game has a huge potential to sell games and consoles@XboxP3pic.twitter.com/g11lxXyJ0q
![[REDACTED] Review (PS5) – Innovation Caught the Escape Pod Faster Than We Did](https://i2.wp.com/fwmedia.fandomwire.com/wp-content/uploads/2024/11/05095712/redacted-review-768x432.jpg)
— Luke (@TheLukeyRS)August 07, 2025
A Reddit user mocked the “one of the most anticipated games” descriptor, saying the game’s been in production for over six years and the hype for it is completely missing.
Commentbyu/ChiefLeef22from discussioninGamingLeaksAndRumours
A few users echoed this sentiment, sharing that they didn’t feel like there was any hype around the game either.
Without a strong marketing push to build hype and anticipation,HB2might end up struggling in sales when it is released.
That’s not to say the game will be a flop, however. There was a significant amount of support in the comments of the previews talking about the stellar visuals and gameplay. It’s undoubtedly a title to look out for, despite the marketing issue.
Will you be givingHellblade 2a shot? Let us know in the comments below what you think of it so far!
Vibha Hegde
Critic/Gaming Writer
Articles Published :594
Vibha is an avid gamer that has been writing about video games for several years. When they’re not complaining about the lack of a Bloodborne sequel or brushing up on the Yokoverse lore, Vibha is busy watching 3-hour video essays on horror games they’re too scared to play themselves.
