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My Hero Academiais a global success, and rightfully so. The anime and manga need no introduction and the yearly movie releases have boosted the franchise’s popularity even more.
So how did My Hero Academia reach such a wide audience base? The iconic anime paved the way for other Japanese media and anime, and all of it was due to a revelation that TOHO had made early on withMy Hero Academia.
How did TOHO realizeMy Hero Academia‘s potential?
Japanese entertainment producer,TOHOAnimation, has produced well-known anime likeMy Hero Academia,Jujutsu Kaisen, Haikyu!!, Dr. Stoneand more. It is also the producer behind theGodzillafranchise. The company is currently observing huge growth in the field of anime production.
In a recentinterview, TOHO’s CEO, Hiroyasu Matsuoka, discussed howMy Hero Academiaproved to be a turning point for the company. The company entered the anime field 11 years ago, but things didn’t go smoothly.
“At the time, the anime market hadn’t grown much, and I think we struggled for a few years. But then My Hero Academia came out…Around that time, overseas distribution companies started coming to us, who was in charge of overseas sales at the time, to negotiate on a daily basis.”
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Matsuoka explains that the companies were desperate to get their hands onMy Hero Academia. Even while they were considering the offers, they kept raising the price. Eventually, competitors entered the market and the prices soared until they became extremely expensive.
“This triggered us to realize that anime could be successful overseas, and we started to focus on expanding overseas.”
Since they had already built up a network, the company was able to handle anime likeJujutsu Kaisen, The Apothecary Diaries, Frieren, and the most recent production,Kaiju No. 8.
TOHO’s involvement withSpirited AwayStage Play in London Coliseum
Matsuoka further talked about overseas expansion in terms of stage play performances. TheSpirited Awaystage play will be performed at the London Coliseum in England with a pure Japanese cast. The coliseum boasts a 100-year history with over a thousand seats.
He also revealed that the poster was made by the British producer himself, and is the first time that a Ghibli creation received an external poster.
“Surprisingly, although no information other than this poster has been released, 80% of tickets for the April 2024 performance have been sold half a year in advance. I was surprised.”
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The tickets were first sold in advance to interested parties and the price gradually increased as the sales began. The ticket price eventually reached around $258 or 209 pounds. The company learned a lot from the business model of the Coliseum.
You can watchMy Hero Academiaanime on Crunchyroll.
Aaheli Pradhan
Anime Content Writer
Articles Published :1558
Aaheli is an Anime Content Writer at FandomWire with 1300+ published articles. With five years of experience under her belt, she is a living, breathing encyclopedia for anime and manga. From Shonen and Shojo to the most niche anime, nothing escapes her radar. Her poisons of choice are Assassination Classroom, Gintama, Ouran High School Host Club and every Ghibli movie ever. She believes in living a slow life, surrounded by incomplete art projects and her beloved cats.
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