Nintendois preparing to turn kids into fans at an even younger age than usual, with theMy Marioline of toys, books, and games.

While primarily a video game console and game maker,Nintendo produces a ton of merchandisefor pretty much every item imaginable. Anyone in the market for Super Mario Bros. underwear or aSplatoon 3lunchbox is in luck, as Nintendo has wares if customer has cash.

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The next line of Nintendo items is being aimed at the extremely young kids, or rather, their parents,who are Mario fans. As reported byVideo Games Chronicle, the My Mario line will launch in Japan on August 26, though some items will be released in other countries in 2026.

My Mario Nintendo Books Cardboard

My Mario Is Aimed At Kids Too Small To Hold A Controller

The My Mario collection contains lots of different sets, including wooden block toys that act as amiibos in compatible games. There’s also a book with Mario’s face that can be customized and moved around, kind of like the intro to Super Mario 64, only real.

Naturally,this collection includes clothing, with mini t-shirts, socks, pyjamas, and a hoody. There are also toys for small kids, like rattles and stuffed toys.

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The My Mario collection will be joined by a smartphone app that lets the player move Mario’s face around, as well as a series of stop-motion animations on YouTube, called “It’s Me, Mario.” Nintendo is seemingly following Pokemon’s example and embracing clay cartoons.

Nintendo has beenaiming toys at kidsfor a long time, though that hasn’t stopped adults from indulging and buying them for themselves. This specific line might be a bit too baby-skewed for even the most ardent of Mario fans, unless they plan on having kids sometime in the near future.

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