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Elizabeth Olsen’sHis Three Daughters, an upcoming Netflix movie, will debut in theaters for a limited two-week release before heading to the streaming platform. This has become the new trend in the film industry as theaters are now fully back in business after the pandemic.
While streaming sites are usually more convenient, studios don’t really earn much from the viewership. This is why a new strategy has been developed, and many studios are following its success.
Elizabeth Olsen’sHis Three DaughtersWill Run In Theaters Before Landing On Netflix
Elizabeth Olsenis widely recognized for starring in the Marvel Cinematic Universe asWanda Maximoff. As she transitions from the superhero genre, the actress has been taking on projects with a more serious tone.
As perNetflix Tudum,His Three Daughtersfollows “three sisters return to their father’s home to prepare for the worst; his health is failing and time is running out.” Helmed by director Azazel Jacobs, it stars Olsen, Carrie Coon, and Natasha Lyonne.
The website also reported that it will premiere in select theaters first on September 6 before heading to Netflix on September 20. This is the same exact move thatGlen Powell’sHit Mandid, which surprisingly yielded incredible results.
Richard Linklater’s action comedy ended up becoming a massive critical success with a 96% score onRotten Tomatoes. As perThe Numbers, it grossed over $1.9 million in worldwide box office. The rest of the magic will be done by the ratings on Netflix.
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Hopefully, Olsen’s new project will gain enough momentum to attract audiences and motivate them to see it in theaters. As perRotten Tomatoes, it has a perfect 100% score based on 24 early reviews. This should compel fans to buy those movie tickets rather than wait for the Netflix release.
Theatrical Movie Releases Make More Profit Than Streaming
It’s no longer a secret that Hollywood is doing everything to make up for the losses in the film industry. Managing director at Roth MKM Eric Handler shared viaCNBCthat “the best way to maximize the profit of a movie is to bring it to theaters first.”
Senior media analyst at Comscore Paul Dergarabedian also explained that there is a “direct correlation between the number of wide releases and the positive impact on the box office bottom line” so giving a movie a theatrical run rather than dumping it straight into the streaming platform is always worth the risk.
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The films that receive this kind of treatment don’t usually achieve the blockbuster success of $200+ million movie tentpoles, but the collective ticket sales will always reflect some amount from the domestic box office which is always an advantage.
With the changing times and the effects of the pandemic, the industry has tried to adapt and be flexible when it comes to bringing entertainment closer to the public. It’s now a matter of making more profit to make more movies.
His Three Daughtershits theaters on September 6.
Ariane Cruz
Senior Writer
Articles Published :3533
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
