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Amid the buzz surrounding Ryan Reynolds’ recent iteration ofDeadpool & Wolverine, even Blake Lively dropped her latest movieIt Ends With Us. It seems the duo is even releasing movies by following #couplegoals. But amid excitement surrounding Lively’s project, the actress surprisingly sparked debate over her distinctive approach to promoting her film.
Known for her flair in fashion and personal branding, as Blake Lively centered her promotional campaign forIt Ends With Usaround floral motifs, creating a striking visual aesthetic, the actress got called out by audiences. Considering that Justin Baldoni’s film deals with the serious issue of domestic violence, fans criticized Lively’s style and her joint appearances with her husband, which shifted the promotional focus of the film.
Blake Lively’s Floral Campaign forIt Ends With UsSparks Backlash
Blake Lively’slatest movieIt Ends With Us, released on August 9, has become an outrageous topic among netizens. Adapted from Colleen Hoover’s novel, the Justin Baldoni-directed movie set the stage for raising awareness against domestic violence, after the protagonist of the film Lily Bloom (Lively) suffered violent abuses, people expected the actress to address the issue during promotions.
Blake Lively’s ‘It Ends With Us’ Co-star Justin Baldoni’s Comment on Returning For a Potential Sequel Will Only Intensify Their Feud Rumors
But surprisingly, in recent months,Blake Livelyhas embraced a promotional strategy that sparked considerable debate among fans. Despite the movie tackling the harrowing subject of domestic violence, as Lively’s promotional campaign shifted the film’s focus from serious themes to a more aesthetic-driven approach, it raised eyebrows. Soon, the actress started facing backlash online.
According toGlamour, Blake Lively, who is known for her keen fashion sense, shockingly centered her promotional efforts around floral motifs, a key visual element in the movie. This choice while aligned withMargot RobbieandZendaya’s recent trend of using thematic elements in their promotional tours, seemingly overshadowing the critical message of Lively’s film. Therefore, the actress’ strategy was met with brutal criticism.
Fans Criticize Blake Lively for Forgetting the Focus of Her Film
Adding fuel to the fire, Blake Lively’s promotion prominently featured her husband,Ryan Reynolds, alongside her. Thereafter, the actress’ coupling of her film’s promotion with Reynolds’ high-profile projectDeadpool & Wolverine, has led some fans to accuse Lively of attempting to replicate the “Barbenheimer” trend. This sparked further backlash since people claimed that the couple’s public appearance sidelined the sensitive subject matter of the film.
Perhaps, things would have been a bit easier if Blake Lively would have at least addressed the issue of domestic violence portrayed in her movie. But unfortunately, as the actress refrained from indulging in the sensitive narrative of her movie, and instead focused on the aesthetic element, Lively got called out by netizens. Considering how Lively has been an advocate for women’s rights and openly claimed to be a feminist, fans didn’t expect her to steer away from the topic of domestic violence.
blake lively forgetting her character is a victim of domestic abuse and instead trying to give the entire press run a silly goofy barbie moment while justin baldoni is using his press time to talk about the importance of stopping the cycle of abuse is why I’m always on his side
out of everyone from that cast it’s insane that only he has taken the initiative to talk about the domestic abuse aspect of the film. while blake lively is … promoting her brand 😃https://t.co/hh84bLZYOv
Whatever is going on with the It Ends With Us drama, it is extremely weird for Blake Lively to turn the promotional tour of a domestic violence drama into a platform for her to strengthen her fashion plate status & her and Ryan Reynolds' power couple clout.
Justin Baldoni (director) is using the press tour to talk about domestic violence, which is what the movie is about, while Blake Lively is using Ryan Reynolds and Hugh Jackman during her press. Just very fucking strange.
I’ve always had a bad feeling about Blake Lively and Ryan Reynolds, but even more so now. Justin is the only one actually talking about the movie’s message of domestic violence, and meanwhile Blake is peddling her hair care line, and Ryan is with Hugh promoting Deadpool.https://t.co/Z9ttt3WpiT
Further, another incident noticed by keen-eyed viewers added insult to injury. The absence of filmmaker/actor Justin Baldoni from the press tour forIt Ends With Ushas not gone unnoticed. People have pointed out that Baldoni has been noticeably absent from promotional activities, withBlake Lively and her husband Ryan Reynolds(who wasn’t even in the movie) taking center stage. This has led to concerns that the director’s voice and vision for the film are being repeatedly overshadowed.
“I stand with…”: As Blake Lively and Justin Baldoni’s Feud Rumors Over ‘It Ends With Us’ Intensify, Most Fans Have Clearly Picked a Side
Since the filmmaker has been the only one to address the subject matter of the film and raise awareness about domestic violence, during his individual interviews, it sparked debate among fans. People began wondering about the behind-the-scenes drama that might have caused Justin Baldoni to stay away from the promotional tours alongside Blake Lively and Ryan Reynolds.
It Ends With Usis currently running at your nearest theaters.
Krittika Mukherjee
Senior Writer
Articles Published :3218
Krittika Mukherjee is a Senior Entertainment Writer at FandomWire, majorly focusing on films, TV shows, and celebrity news with over 3,000 articles published. With an educational background in Journalism, and a keen interest in filmmaking, Krittika blends factual precision with creative flair, when crafting her editorials, or dissecting fan theories.Her coverage often includes news and analyses of critically acclaimed films, celebrity news, and franchises like the Wizarding World, LOTR, DC, and MCU—particularly Harry Potter, Fantastic Beasts, Superheroes, and fan theories. As a Wizarding World aficionado, Krittika has spent countless hours exploring hidden backstories, unadapted book moments, spells, and trivias surrounding J.K. Rowling’s lore.An imaginative writer with a way with words, Krittika has worked as an entertainment journalist for the past two years and a web content writer for a year. She brought her experience and expertise to FandomWire to pursue her desire for sipping coffee while dissecting films and tracking celebrity drama.
