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Jon Hamm starred in the 2007 period drama series titledMad Menand it was very successful. Starring alongside January Jones, Vincent Kartheiser, and, Elisabeth Moss, the series was based on people working in an advertising agency.
Well, turns out the one simple episode from the series helped Heinz (the ketchup company) rake in millions! It wasn’t originally meant to be like this but Heinz company andMad Mendid something called reversed product placement.
Jon Hamm’sMad MenHelped Heinz Company Make Millions!
Back in 2007, Matthew Weiner created the iconic seriesMad Menstarring Jon Hamm, January Jones, and, other actors in an ensemble cast. With the lead characters working in an advertising agency, the show accidentally made a brilliant move for Heinz.
Also read:“It was meant to me”: Before Marrying Anna Osceola, Jon Hamm Lost $369M Oscar Nominated Movie about the Most Toxic Wife to Ben Affleck
According to a reel onInstagram, the show and Heinz did something called reversed product placement. With the show promoting the tagline“Pass the Heinz”,Heinz company approached Jon Hamm’s series and struck a deal with AMC and Lionsgate for rights to the idea. The campaign titled“Pass the Heinz”was released in 2017 and the“ads became the most efficient and talked about in Heinz history”.
Not only that but due to the fan-following of the series, the campaign generated 2.6 billion media impressions and also a 4540% return on investment! That’s quite an iconic feat in the world of marketing and Heinz and Jon Hamm’sMad Menperformed it beautifully!
Suggested:“I will not forgive easily”: Jennifer Aniston Gets Fan Backlash Over Her Comments on Intimate Scene With Jon Hamm
Jon Hamm Would Love To Be A Part of The MCU!
Related:That’s not what I want to do”: Jon Hamm Once Refused to Play Major DC Superhero Before Showing Interest For MCU’s Dr Doom Role
In an interview, Jon Hamm revealed that he would someday love to be a part of the Marvel Cinematic Universe. According toScreenRant, the actor revealed that the decisions were made at such a high level that it was simply above his pay grade!
“Those decisions get made at such a high level at this point, definitely above my pay grade. I would love to. I’ve been a fan of Marvel Comics and comics in general since I was probably single digits. I think there are tons of stories that I’m familiar with, at least, that are still out there to be told.”
The comedian was last seen in the role of Coach Carr in the 2024 filmMean Girlsand is associated with 2 other upcoming projects in various stages of development. As for the iconic series,Mad Menis available to stream on AMC+ in the U.S.
Visarg Acharya
Senior Writer
Articles Published :3263
Visarg Acharya is a Senior Writer at FandomWire, majorly focusing on movies, with over 3000 articles published. He has been an entertainment journalist for the past three years and a copywriter at a corporation. Visarg usually covers news and theories on the MCU and the DCU, with an emphasis on Avengers and Superman; Game of Thrones, and more.A Tarantino fan, Visarg, spends his time critiquing various directors’ filmographies and watching them with curiosity. Medieval fantasy like The Lord of the Rings or sci-fi movies like Interstellar, watching the latest horror movies, and listening to Hans Zimmer become his comfort zone. When idle, he can be found reading fantasy novels with a terrible cup of coffee in hand.
