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Senua’s Saga: Hellblade 2, the upcoming sequel to the award-winningHellblade: Senua’s Sacrificefrom Ninja Theory, is gearing up for its release on May 21. The game is one of the biggest Xbox releases of the year, and fans are excited to see what’s next for Senua in her journey.
However, there hasn’t been a lot of marketing for the game, which is shocking to see for a title that’s due to launch in a couple of weeks. This has given rise to memes with fans attacking the company over the lack of marketing, and as marketing has begun slowly, it’s gotten worse.
There Are More Memes About Hellblade 2 Marketing Than Actual Marketing
Hellblade 2is out in a matter of weeks, and usually marketing for a game starts a couple of months before it’s about to hit the shelves. Given how the game is one of the biggest Xbox releases of the year, it’s being looked at as a big miss from the company.
Hellblade 2 May Not be an Xbox Exclusive for Long if Rumors, Whispers and Internal Discussions are to be Believed
The hype around the game is also fairly high, butMicrosoft has not invested much in marketingit, and with the recent closure of studios like Tango Gameworks and Arkane Austin, fans are now worried about what’s going on with the title, and many have simply forgotten the game launches next week.
I can’t believe they also closed their marketing department 💔
— Opera GX (@operagxofficial)August 05, 2025
There is some marketing for the game, but fans would be better not considering it as one. The official X/Twitter Xbox handle posted a screenshot from the game trailer with just the game name and date of release, and this has prompted players to troll the brand and what they can expect from it.
Wow, you guys finally decided to start marketing the damn game.
— RJ (@ResonantJustice)June 22, 2025
Players replied to the tweet with“marketing,”and many added that it was fans who needed to remind the company that there is a game up for launch. One user said that it is possible that the company closed the marketing department along with the other studios, and there were several other similar replies.
Fans Are Excited About the Game but Are Questioning Xbox’s Intentions
Hellblade: Senua’s Sacrificewas a success and received positive reviews from fans and critics alike. The fans are looking forward to the sequel, but they think that Xbox is not marketing the game, as they do not expect the sales to be good.
“Imagine being Ninja Theory today”: Fans Turn to Hellblade 2 Devs in Worry that they’re the Next Arkane Austin and Tango Gameworks
The game is coming to Game Pass, PC, and Xbox, but still, it seems like the company does not believe in the game. Fans have said that the developer should share more gameplay videos or anything that would get fans to anticipate the game.
However, many think that it is a sign that developer Ninja Theory may also be closed down sometime in the future. There has been a little more marketing since the less-than-alluring tweet was dropped, but fans are still skeptical.
There have also been reports alleging that Microsoft has been planning to port the game to the PlayStation, and that has angered fans much more. It remains to be seen what the company does to market the game in the next few days before its launch and how the game fares upon release.
What are your thoughts about Xbox not marketingHellblade 2? Let us know in the comments below!
Rohit Tiwari
Gaming Editor
Articles Published :957
Rohit Tiwari is a Gaming Journalist and Editor at FandomWire. With a Master’s degree in Mass Communication, Rohit combines academic insight with a passion for the games and the stories they tell. When he’s not busy playing games, you’ll find him reading or catching a football game.
