EAaccidentally priced FUT (FIFAUltimate Team) Hero packs much lower than their worth, flooding the market with incredibly high-value cards. These FUT Hero packs are usually worth millions on the transfer market and this time were only priced at 25,000 coins.
This incorrect pricing only lasted for about 25 minutes before EA was able to correct the issue. During this time, many players were able to obtain these Hero cards for minimal pricing, and the panic made other players change their pricing on the online market. Cards on the market that were originally priced in the millions were suddenly dropped to respond to the new supply.
Players' reactions to this supply change made millions of coins worth of value disappear from the FIFA 23 community’s digital economy. Players who took advantage of the pack’s price now have incredibly strong cards, allowing them to skip months' worth of grinding to obtain what other top-level players have earned or purchased.
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In the 25-minute window of availability, the pack was available, permanent damage has been done to the Ultimate Team community. These Hero cards have now permanently lost value, and those who spent millions of coins to originally obtain them are now simply out of luck.
FUT Hero cards were initially introduced in FIFA 22. These Hero cards do not feature today’s most popular athletes, but other great players who have left their mark on their teams and the league as a whole. These cards offer great chemistry bonuses for their teams and for the leagues in which they play, giving players different incentives and bonuses for new team compositions.
FIFA 23 is the final game to be released by EA under FIFA title. Its subsequent projects will now be under the title EA Sports FC. While EA and FIFA’s partnership has lasted for about 20 years, it was recently announced to be coming to an end. EA will continue to release similar games, but only after going through their rebranding. The ending of this partnership will also allow for other similar games to be made by other companies, finally giving more competition in the sports game market.
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