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As we enter the final stretch to the release ofWarhammer 40K: Space Marine 2, the hype has never been higher. Fans of the series have been asking for such an entry into the franchise for a long time, and their wait ends in just 11 days.
Given the fast-approaching launch date, one would expect Focus Entertainment to be pulling out all the stops to make sure the excitement is high. But, it seems the hype is clouding many people’s understanding of what’s real, and Focus is leaning into this state of frenzy.
Focus Entertainment Adopts Avant-Garde Advertising for Space Marine 2 in Paris
As technology evolves, it allows companies to adopt new marketing tactics that allow for immersive experiences, and the same goes for video games. But where the two differ is that you can be 100% sure what you’re seeing in-game is fictional. The same can’t be said for AI in advertising, and Focus has taken advantage of that in its latest ad forWarhammer 40K: Space Marine 2.
Chat is this real??#SpaceMarine2pic.twitter.com/HxRt1anRXg
The company uploaded a video onto its official X channel, taken from what is meant to feel like a smartphone in an organic manner. In the video, we can see a massive Space Marine banner hanging in the archway of the Arc de Triomphe monument.
“Beware of TikTok”: Space Marine 2 Gets a Player Service Announcement as Huge Spoilers Emerge
For those wondering how the company managed to do this, it’s with the power of AI, but that hasn’t stopped people from believing it might be true.
AINT NO WAYpic.twitter.com/CWUgBWr2LE
Despite the community asking itsmembers to tone down expectations forSpace Marine 2, such marketing tactics make it difficult as everyone can feel the hype.
The Emperor bless my country 🙏
One reply even asks if the banner is truly there, as they are close enough to the monument to go check it out.
Please tell me it is I’m literally 30 minutes of public transportation away from the Arch
Even Saber Interactive jumped in with its reply, further fueling the fire.
🤯… is it⁉️
Not everyone seems super pleased with this move though, as one reply says it’s a distasteful move.
That’s fucked up
Now, while most people seem to understand that the move is just a marketing gimmick, it hasn’t stopped them from expressing their excitement for the release.
The hype is real. thats for sure!pic.twitter.com/YtCxXVXuKV
The hype makes sense, given the developers have confirmed there are zero paid microtransactions in the title and a bunch of free updates over the next year.
Focus Entertainment Reveals Year One Update Roadmap for Space Marine 2
Microtransactions have long been labelled predatory. The developers for the game have promised it will not have any such purchases and have revealed the year one content roadmap forSpace Marine 2. The only paid items in the various seasons are cosmetic options, which will not affect gameplay.
“Brace for 30fps on consoles for Space Marine 2”: As We Approach Its Release, Fans Are Worried About How Well the Warhammer 40K Game Will Run On Consoles
The free content updates have set the community buzzing with excitement. One of the first few updates will be to the PvE missions and other inclusions in the game. Players will also get a new enemy to face along with a new difficulty and a new weapon.
The end ofSeason 2will bring the most-awaited mode for the game: Horde Mode. Fans had been hoping such a mode would be included in the title. While it’s a bit of a wait, the confirmation of its addition is enough for many in the community.
What update are you most excited about? Let us know in the comments below!
Sagar Nerala
Articles Published :565
Gaming was one of my earliest passions then along came writing, and here we are. I’ve been in the content creation space for several years now and as gamer for even longer. From understanding the complexities of a multilayer narrative to the simply joy of “big gun go boom”, my goal is to capture all the emotions in between and put them down in an engaging manner.
