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Blake Lively made headlines again following her stint inDeadpool & Wolverinewith the release of her latest movie,It Ends With Us. Along with its success came controversies regarding her own approach to the film’s promotion.

Based on Colleen Hoover’s best-selling novel, the movie adaptation revolves around themes of domestic violence and toxic relationships, something that must be carefully handled when translated onto the big screen.
Robyn Lively Supports Sister Blake Lively AmidIt Ends With UsBacklash
Blake Livelyportrayed Lily Bloom, a florist who chases her dreams of becoming a businesswoman. She meetsJustin Baldoni’s Ryle Kincaid, who she starts a relationship that would turn sour in the end. While the film proved to be profitable earning$242 millionso far against a budget of $25 million, the lead star has apparently been canceled by fans.
In the midst of the controversial feud between Lively and Baldoni, it seems like the actress has a peculiar way of promoting the movie, something that doesn’t really relate to domestic violence.

In one of the promotional videos onTikTok, the star tells fans to “grab your friends, wear your florals, and head out to see it!” Apart from that, she also launched her haircare line Blake Brown, and promoted her beverage company Betty Buzz. Anotherinterviewshowed Lively dismissing a question from a journalist about her film inspiring people to reach out to her to discuss abuse.
‘It Ends With Us’ Soundtrack: From Taylor Swift to Post Malone, Every Iconic Singer and Song That Featured in Blake Lively’s New Film
Lively’s seemingly tone-deaf approach to promotingIt Ends With Usmade fans question if she actually cares about the essence and the core message of the movie. Many suggested she could have used her promotional tours to raise awareness and share domestic violence services to help those in need.
TheGossip Girlstar recently celebrated her 37th birthday, and her sister Robyn dedicated a sweet message viaInstagram. Many fans brought up the controversy surrounding Lively while defending the actress’ side.

A post shared by Robyn Lively (@robynlively)
One user said, “The ridiculous media has tried so hard to bring her down, I’m glad she is holding her head high & ignoring the negativity!” to which Robyn replied, “The best, thank you so much.”

Lively continues to earn fans’ support amid the raging backlash that she suffers from her own style of promoting the film.It Ends With Usyielded a divisive reaction from fans after critics gave it a 58% score while the audience gave it a 91% rating onRotten Tomatoes.
Blake Lively Fears Her Career Will Be Over Due To Controversies
Because of the extreme criticism, Lively is now allegedly fearing the future of her career. According to a source viaDaily Mail, the actress is saddened by the amount of hate she’s getting as she believed her return to the big screen was her moment to shine.
“I respectfully said, I’m good”: Blake Lively’s Costar Brandon Sklenar Turned Down ‘It Ends With Us’ Until One Thing Changed His Mind
For now, she will be stepping back to reassess her future, although she expressed willingness to continue acting, directing, and producing movies. The noise that suddenly erupted following the release ofIt Ends With Usmust have taken a toll on her well-being.
It Ends With Usis still showing in theaters worldwide.
Ariane Cruz
Senior Writer
Articles Published :3533
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
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Blake LivelyIt Ends with UsJustin Baldoni
